Recently I’ve helped a friend set up a Google Tag Manager (GTM) container for a project he’s working on. As
Planning a new site is like planning your wedding. You set out with great expectations and innocent optimism that are
Working for almost a decade with various web analytics platforms, I’ve come to realize that almost all platforms, analytics or
In this post I'd like to suggest a simpler alternative to this approach that uses Google Data Studio. This alternative
A 5-min guide to create and analyze an insightful report of user behavior on your site.
One of my favorite tactics when performing an SEO audit (routine or a fresh start) is extracting existing data from
Some while ago I was working with client who’s business was selling unique and highly detailed reports. Each report took
A recent call from a past client reminded me of an interesting use case worth sharing. Stage One — Anticipation The story
An exercise I’m planning to run by my students in a an upcoming class.