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5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game

5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game

Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are

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Automated Rules & Scripts on Google Ads

Automated Rules & Scripts on Google Ads

In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics

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Quick tactics for Ecommerce growth using Google Analytics

Quick tactics for Ecommerce growth using Google Analytics

In this post, we discuss advanced tactics for using Google Analytics to drive growth in Ecommerce campaigns. These tactics were

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A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers

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Everything advertisers need to know about Apple’s PCM

Everything advertisers need to know about Apple’s PCM

Along with the changes implemented in in-app advertising and tracking, Apple is looking to implement a similar mechanism that will

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Hacking Google Analytics Universal and Firebase for Apps

Hacking Google Analytics Universal and Firebase for Apps

So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and

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5 More Tips to Level Up Your Data Studio Game

5 More Tips to Level Up Your Data Studio Game

Back by popular demand, after the roaring success of my previous post I’ve decided to share some more tips and

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4 Tricks to Level Up Your Data Studio Game

4 Tricks to Level Up Your Data Studio Game

The reporting needs of a large organization can be overwhelming and the demand is high. So how do I keep

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How to exclude WFH traffic in Google Analytics (Expert roundup)

How to exclude WFH traffic in Google Analytics (Expert roundup)

In this post, I've gathered some of the top Google Analytics experts to share their ideas for dealing with WFH

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Fixing traffic sources mistakenly reported as referrals

Fixing traffic sources mistakenly reported as referrals

The acquisition section in Google Analytics answers one of the key questions marketers are measuring: How are people finding my

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