Google Ads
Automated Rules & Scripts on Google Ads
In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers
How to track bot traffic in your Google Ads campaigns for free
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks
Comparing Google’s Smart Metrics, Lists & Goals
Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data
Dynamically passing Google Ads Campaign & Ad Group names to the tracking template
When working with Google Ads, most advertisers usually default to using the Auto-tagging feature which automatically appends the gclid parameter
Getting started with PixelYourSite
The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and
Blending Google and Facebook Ads data in Data Studio with Supermetrics
Google Data Studio (GDS) is a super-efficient (and free!) tool to visualize your data from various sources. One of its