Google Ads

Automated Rules & Scripts on Google Ads

Automated Rules & Scripts on Google Ads

In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics

Read More »
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers

Read More »
How to track bot traffic in your Google Ads campaigns for free

How to track bot traffic in your Google Ads campaigns for free

A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks

Read More »
Comparing Google’s Smart Metrics, Lists & Goals

Comparing Google’s Smart Metrics, Lists & Goals

Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data

Read More »
Dynamically passing Google Ads Campaign & Ad Group names to the tracking template

Dynamically passing Google Ads Campaign & Ad Group names to the tracking template

When working with Google Ads, most advertisers usually default to using the Auto-tagging feature which automatically appends the gclid parameter

Read More »
Getting started with PixelYourSite

Getting started with PixelYourSite

The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and

Read More »
Blending Google and Facebook Ads data in Data Studio with Supermetrics

Blending Google and Facebook Ads data in Data Studio with Supermetrics

Google Data Studio (GDS) is a super-efficient (and free!) tool to visualize your data from various sources. One of its

Read More »