Google Ads
Advanced Hubspot Form Submission Tracking
In a previous post, I described how to track Hubspot forms using Google Tag Manager for reporting conversions in various
Adding Custom Variables to a Google Ads Conversion
Working with Google Ads you can use multiple conversions to track various meaningful actions users perform on your site. But
Increase brand awareness, and measure YouTube campaigns correctly
Are you running ads on YouTube? Wondering how to interpret your performance metrics? In this article, you’ll learn how to
Setting up tracking for your Google Ads account
In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking
Creating and installing a Google Ads Conversion
In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.
Creating and installing a Google Ads Global Site Tag
In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.
Automated Rules & Scripts on Google Ads
In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers
How to track bot traffic in your Google Ads campaigns for free
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks
Comparing Google’s Smart Metrics, Lists & Goals
Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data