Google Ads

Increase brand awareness, and measure YouTube campaigns correctly

Increase brand awareness, and measure YouTube campaigns correctly

Are you running ads on YouTube? Wondering how to interpret your performance metrics? In this article, you’ll learn how to

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Setting up tracking for your Google Ads account

Setting up tracking for your Google Ads account

In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking

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Creating and installing a Google Ads Conversion

Creating and installing a Google Ads Conversion

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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Creating and installing a Google Ads Global Site Tag

Creating and installing a Google Ads Global Site Tag

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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Automated Rules & Scripts on Google Ads

Automated Rules & Scripts on Google Ads

In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics

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A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers

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How to track bot traffic in your Google Ads campaigns for free

How to track bot traffic in your Google Ads campaigns for free

A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks

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Comparing Google’s Smart Metrics, Lists & Goals

Comparing Google’s Smart Metrics, Lists & Goals

Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data

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Dynamically passing Google Ads Campaign & Ad Group names to the tracking template

Dynamically passing Google Ads Campaign & Ad Group names to the tracking template

When working with Google Ads, most advertisers usually default to using the Auto-tagging feature which automatically appends the gclid parameter

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Getting started with PixelYourSite

Getting started with PixelYourSite

The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and

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