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Recent blog posts
The Consent Tax: Marketers, there’s a new tax you should be aware of
The other week I was talking to a friend of mine who’s an attorney. We go a long way back,
Increase brand awareness, and measure YouTube campaigns correctly
Are you running ads on YouTube? Wondering how to interpret your performance metrics? In this article, you’ll learn how to
Using the LinkedIn Ads Company Engagement Report for ABM
LinkedIn is the go-to platform when doing B2B marketing. Many marketers use it as part of their campaigns, either as
5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game
Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are
Automated Rules & Scripts on Google Ads
In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics
Quick tactics for Ecommerce growth using Google Analytics
In this post, we discuss advanced tactics for using Google Analytics to drive growth in Ecommerce campaigns. These tactics were
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers
Everything advertisers need to know about Apple’s PCM
Along with the changes implemented in in-app advertising and tracking, Apple is looking to implement a similar mechanism that will
Hacking Google Analytics Universal and Firebase for Apps
So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and