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![The Consent Tax: Marketers, there’s a new tax you should be aware of](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulbw2bo4npqqppmy.png)
The Consent Tax: Marketers, there’s a new tax you should be aware of
The other week I was talking to a friend of mine who’s an attorney. We go a long way back,
![Increase brand awareness, and measure YouTube campaigns correctly](https://trackingchef.com/wp-content/uploads/thumbs/youtube-brand-3g1j2rzt5hgge4jn3l8v0q.png)
Increase brand awareness, and measure YouTube campaigns correctly
Are you running ads on YouTube? Wondering how to interpret your performance metrics? In this article, you’ll learn how to
![Using the LinkedIn Ads Company Engagement Report for ABM](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-company-eng-report-3g1j79kv9qwmcigsfl02yy.png)
Using the LinkedIn Ads Company Engagement Report for ABM
LinkedIn is the go-to platform when doing B2B marketing. Many marketers use it as part of their campaigns, either as
![5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game](https://trackingchef.com/wp-content/uploads/thumbs/5-tools-3g1jfqeknjzgi7bsv3isju.png)
5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game
Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are
![Automated Rules & Scripts on Google Ads](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulbw2bo4npqqppmy.png)
Automated Rules & Scripts on Google Ads
In this post, we discuss automated rules & scripts on Google Ads (including examples you can use immediately!). These tactics
![Quick tactics for Ecommerce growth using Google Analytics](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulbw2bo4npqqppmy.png)
Quick tactics for Ecommerce growth using Google Analytics
In this post, we discuss advanced tactics for using Google Analytics to drive growth in Ecommerce campaigns. These tactics were
![A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulbw2bo4npqqppmy.png)
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers
![Everything advertisers need to know about Apple’s PCM](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulbw2bo4npqqppmy.png)
Everything advertisers need to know about Apple’s PCM
Along with the changes implemented in in-app advertising and tracking, Apple is looking to implement a similar mechanism that will
![Hacking Google Analytics Universal and Firebase for Apps](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-ga-fb-3g1jh9kc1zz4ji0iydon4a.png)
Hacking Google Analytics Universal and Firebase for Apps
So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and