Tracking Chef

Pixel perfect tracking recipes

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How to guides

Recent blog Posts

Hacking Google Analytics Universal and Firebase for Apps

Hacking Google Analytics Universal and Firebase for Apps

So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and

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5 More Tips to Level Up Your Data Studio Game

5 More Tips to Level Up Your Data Studio Game

Back by popular demand, after the roaring success of my previous post I’ve decided to share some more tips and

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4 Tricks to Level Up Your Data Studio Game

4 Tricks to Level Up Your Data Studio Game

The reporting needs of a large organization can be overwhelming and the demand is high. So how do I keep

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How to exclude WFH traffic in Google Analytics (Expert roundup)

How to exclude WFH traffic in Google Analytics (Expert roundup)

In this post, I've gathered some of the top Google Analytics experts to share their ideas for dealing with WFH

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Fixing traffic sources mistakenly reported as referrals

Fixing traffic sources mistakenly reported as referrals

The acquisition section in Google Analytics answers one of the key questions marketers are measuring: How are people finding my

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Selective LinkedIn Insight Tag firing based on location

Selective LinkedIn Insight Tag firing based on location

Recently I’ve helped a friend set up a Google Tag Manager (GTM) container for a project he’s working on. As

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Planning a new site? First run these 4 essential Google Analytics reports

Planning a new site? First run these 4 essential Google Analytics reports

Planning a new site is like planning your wedding. You set out with great expectations and innocent optimism that are

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Why all tracking pixels are essentially the same

Why all tracking pixels are essentially the same

Working for almost a decade with various web analytics platforms, I’ve come to realize that almost all platforms, analytics or

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Easily creating Day/Hour heatmaps from Google Analytics in Data Studio

Easily creating Day/Hour heatmaps from Google Analytics in Data Studio

In this post I'd like to suggest a simpler alternative to this approach that uses Google Data Studio. This alternative

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Easily creating Day/Hour heatmaps from Google Analytics in Excel

Easily creating Day/Hour heatmaps from Google Analytics in Excel

A 5-min guide to create and analyze an insightful report of user behavior on your site.

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Nice to meet you

Hi, thanks for coming by.

My name is Elad Levy and I’m an experienced Web Analyst, working for almost a decade now with various web analytics tools.

I am also a husband, father of two rascals, and the co-founder of Fixel.

Oh, and a decent cook too.

Let's talk