Google Analytics

Adding GA4 to your site using Segment

Adding GA4 to your site using Segment

Over the past year, I’ve worked with almost a dozen different clients that migrated their Google Analytics implementation from UA

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5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game

5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game

Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are

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Quick tactics for Ecommerce growth using Google Analytics

Quick tactics for Ecommerce growth using Google Analytics

In this post, we discuss advanced tactics for using Google Analytics to drive growth in Ecommerce campaigns. These tactics were

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A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers

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Comparing Google’s Smart Metrics, Lists & Goals

Comparing Google’s Smart Metrics, Lists & Goals

Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data

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Hacking Google Analytics Universal and Firebase for Apps

Hacking Google Analytics Universal and Firebase for Apps

So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and

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Identifying the source that drove product purchases in Google Analytics

Identifying the source that drove product purchases in Google Analytics

A common question to ask when trying to optimize ecommerce campaigns, is which channel or source/medium drove purchases for a

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Getting started with PixelYourSite

Getting started with PixelYourSite

The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and

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Creating a legacy Google Analytics property (not GA4!)

Creating a legacy Google Analytics property (not GA4!)

In this post I'll show how to quickly and efficiently set up a new account in Google Analytics.

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Webflow form tracking with (and w/o) Google Tag Manager

Webflow form tracking with (and w/o) Google Tag Manager

Webflow is a great CMS solution loved by designers. While I’m more of an Elementor fan, I’ve found Webflow to

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