Google Analytics

Identifying the source that drove product purchases in Google Analytics

Identifying the source that drove product purchases in Google Analytics

A common question to ask when trying to optimize ecommerce campaigns, is which channel or source/medium drove purchases for a

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Getting started with PixelYourSite

Getting started with PixelYourSite

The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and

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Creating a legacy Google Analytics property (not GA4!)

Creating a legacy Google Analytics property (not GA4!)

In this post I'll show how to quickly and efficiently set up a new account in Google Analytics.

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Webflow form tracking with (and w/o) Google Tag Manager

Webflow form tracking with (and w/o) Google Tag Manager

Webflow is a great CMS solution loved by designers. While I’m more of an Elementor fan, I’ve found Webflow to

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How to exclude WFH traffic in Google Analytics (Expert roundup)

How to exclude WFH traffic in Google Analytics (Expert roundup)

In this post, I've gathered some of the top Google Analytics experts to share their ideas for dealing with WFH

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Form abandonment tracking with (and w/o) Google Tag Manager

Form abandonment tracking with (and w/o) Google Tag Manager

A simple guide to tracking from abandonment events for improving conversion rates and campaign targeting.

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Fixing traffic sources mistakenly reported as referrals

Fixing traffic sources mistakenly reported as referrals

The acquisition section in Google Analytics answers one of the key questions marketers are measuring: How are people finding my

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Excluding WordPress preview traffic in Google Analytics

Excluding WordPress preview traffic in Google Analytics

A common issue with Google Analytics is internal traffic crowding your reports. The standard way to exclude such traffic from

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Fixing Facebook referrer tracking in Google Analytics

Fixing Facebook referrer tracking in Google Analytics

When trying to report on traffic from coming Facebook to your site, you can come across multiple instances of Facebook

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Tracking 404 pages in Google Analytics

Tracking 404 pages in Google Analytics

One of the classic use cases for Google Analytics is identifying 404 pages on your site. With this report you

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