Google Analytics

Excluding WordPress preview traffic in Google Analytics

Excluding WordPress preview traffic in Google Analytics

A common issue with Google Analytics is internal traffic crowding your reports. The standard way to exclude such traffic from

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Fixing Facebook referrer tracking in Google Analytics

Fixing Facebook referrer tracking in Google Analytics

When trying to report on traffic from coming Facebook to your site, you can come across multiple instances of Facebook

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Tracking 404 pages in Google Analytics

Tracking 404 pages in Google Analytics

One of the classic use cases for Google Analytics is identifying 404 pages on your site. With this report you

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Filtering multiple IPs in Google Analytics

Filtering multiple IPs in Google Analytics

Filtering an IP in Google Analytics is pretty simple (see post). But in many cases, a company will have multiple

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Generic Pageview tracking for Single Page Applications (SPA) using Google Tag Manager

Generic Pageview tracking for Single Page Applications (SPA) using Google Tag Manager

When working with a client to implement a measurement plan in Google Tag Manager (GTM), I often need to set

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Easily creating Day/Hour heatmaps from Google Analytics in Data Studio

Easily creating Day/Hour heatmaps from Google Analytics in Data Studio

In this post I'd like to suggest a simpler alternative to this approach that uses Google Data Studio. This alternative

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Creating filters in Google Analytics

Creating filters in Google Analytics

In this post I will explain how to create filters with examples of common filters I use.

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Validating your Google Analytics installation

Validating your Google Analytics installation

After you’ve added the Google Analytics (GA) code to your site, it’s recommended that you validate that it’s firing correctly.

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Creating a Google Analytics account

Creating a Google Analytics account

In this post I'll show how to quickly and efficiently set up a new account in Google Analytics.

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Adding Google Analytics to your site

Adding Google Analytics to your site

There are multiple ways in which you can add the Google Analytics (GA) tracking code to your site.

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