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Facebook Advanced Matching for Web

Facebook Advanced Matching for Web

As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and

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Facebook’s Event Match Quality explained

Facebook’s Event Match Quality explained

Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality

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Advanced Remarketing Targeting on Facebook

Advanced Remarketing Targeting on Facebook

In this post, we discuss advanced remarketing targeting tactics on Facebook Ads. These tactics were extracted from an expert session

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Creating a Facebook Conversions API with Zapier and GTM

Creating a Facebook Conversions API with Zapier and GTM

My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released

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Creating a simple Conversions API for your Facebook Pixel events

Creating a simple Conversions API for your Facebook Pixel events

In this post I'll explain how to build a simple Facebook Conversions API solution for your site with (almost) no

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Getting started with PixelYourSite

Getting started with PixelYourSite

The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and

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Form abandonment tracking with (and w/o) Google Tag Manager

Form abandonment tracking with (and w/o) Google Tag Manager

A simple guide to tracking from abandonment events for improving conversion rates and campaign targeting.

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Fixing Facebook referrer tracking in Google Analytics

Fixing Facebook referrer tracking in Google Analytics

When trying to report on traffic from coming Facebook to your site, you can come across multiple instances of Facebook

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Blending Google and Facebook Ads data in Data Studio with Supermetrics

Blending Google and Facebook Ads data in Data Studio with Supermetrics

Google Data Studio (GDS) is a super-efficient (and free!) tool to visualize your data from various sources. One of its

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Managing multiple Facebook Pixels on one site

Managing multiple Facebook Pixels on one site

Properly setting up your Facebook Pixel is one of the most important tasks when advertising on Facebook. The pixel helps

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