Google Tag Manager

Integrating the Zendesk Widget with GA4

Integrating the Zendesk Widget with GA4

If you’re already using Zendesk to power chat on your site, you probably already have it integrated into your Google

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Adding Custom Variables to a Google Ads Conversion

Adding Custom Variables to a Google Ads Conversion

Working with Google Ads you can use multiple conversions to track various meaningful actions users perform on your site. But

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Resetting the Data Layer in Google Tag Manager

Resetting the Data Layer in Google Tag Manager

The data layer in Google Tag Manager (GTM) is probably one of its best features. It helps easily pass data

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Setting up tracking for your Google Ads account

Setting up tracking for your Google Ads account

In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking

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Creating and installing a Google Ads Conversion

Creating and installing a Google Ads Conversion

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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Creating and installing a Google Ads Global Site Tag

Creating and installing a Google Ads Global Site Tag

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game

5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game

Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are

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How to track bot traffic in your Google Ads campaigns for free

How to track bot traffic in your Google Ads campaigns for free

A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks

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Creating a Facebook Conversions API with Zapier and GTM

Creating a Facebook Conversions API with Zapier and GTM

My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released

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Hacking Google Analytics Universal and Firebase for Apps

Hacking Google Analytics Universal and Firebase for Apps

So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and

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