The data layer in Google Tag Manager (GTM) is probably one of its best features. It helps easily pass data
In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking
In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.
Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released
So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and
One of the challenges when working with Google Tag Manager (GTM) is the gap between preview mode and actual deployment.
In this post I'll discuss several methods to capture form submissions on Gravity Forms using GTM.