Google Tag Manager
![5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game](https://trackingchef.com/wp-content/uploads/thumbs/5-tools-3g1jfqekvrg3cy55nmvle2.png)
5 Must Have Add-Ons & 2 Tools to Upgrade Your GTM Game
Working with GTM (and GA) is great, but certain aspects of it were overlooked by Google, and some functionalities are
![How to track bot traffic in your Google Ads campaigns for free](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
How to track bot traffic in your Google Ads campaigns for free
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks
![Creating a Facebook Conversions API with Zapier and GTM](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
Creating a Facebook Conversions API with Zapier and GTM
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released
![Hacking Google Analytics Universal and Firebase for Apps](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-ga-fb-3g1jh9kca7fre8tvqx1fyi.png)
Hacking Google Analytics Universal and Firebase for Apps
So Google Analytics 4 is out, and quite frankly, is a mess. From missing features to confusing new reports and
![Debugging GTM with Integromat & Google Sheets](https://trackingchef.com/wp-content/uploads/thumbs/integromat-gs-3g1jjd7eucb4fg6pmec64q.png)
Debugging GTM with Integromat & Google Sheets
One of the challenges when working with Google Tag Manager (GTM) is the gap between preview mode and actual deployment.
![Bulletproof Gravity Forms tracking with GTM](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
Bulletproof Gravity Forms tracking with GTM
In this post I'll discuss several methods to capture form submissions on Gravity Forms using GTM.
![Bulletproof JetEngine Form tracking with GTM](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
Bulletproof JetEngine Form tracking with GTM
In this post I'll discuss several methods to capture form submissions on Gravity Forms using GTM.
![Reporting Hubspot Chat conversions in external platforms](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-hubspot-chat-3g1jlo0bd5k7vf38g969sa.png)
Reporting Hubspot Chat conversions in external platforms
Hubspot’s Chat is one tool my clients love to use to drive conversions on their sites. This tool, introduced at
![Webflow form tracking with (and w/o) Google Tag Manager](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-webflow-forms-3g1jltse2m2vpnfc63ofm2.png)
Webflow form tracking with (and w/o) Google Tag Manager
Webflow is a great CMS solution loved by designers. While I’m more of an Elementor fan, I’ve found Webflow to
![How to exclude WFH traffic in Google Analytics (Expert roundup)](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-wfh-3g1jm4gvlhdvxrvfwqe616.png)
How to exclude WFH traffic in Google Analytics (Expert roundup)
In this post, I've gathered some of the top Google Analytics experts to share their ideas for dealing with WFH