Article of: Elad Levy

Facebook Advanced Matching for Web

Facebook Advanced Matching for Web

As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and

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Facebook’s Event Match Quality explained

Facebook’s Event Match Quality explained

Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality

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Resetting the Data Layer in Google Tag Manager

Resetting the Data Layer in Google Tag Manager

The data layer in Google Tag Manager (GTM) is probably one of its best features. It helps easily pass data

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Setting up tracking for your Google Ads account

Setting up tracking for your Google Ads account

In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking

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Creating and installing a Google Ads Conversion

Creating and installing a Google Ads Conversion

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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Creating and installing a Google Ads Global Site Tag

Creating and installing a Google Ads Global Site Tag

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers

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How to track bot traffic in your Google Ads campaigns for free

How to track bot traffic in your Google Ads campaigns for free

A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks

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Creating a Facebook Conversions API with Zapier and GTM

Creating a Facebook Conversions API with Zapier and GTM

My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released

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Comparing Google’s Smart Metrics, Lists & Goals

Comparing Google’s Smart Metrics, Lists & Goals

Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data

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