Article of: Elad Levy
Facebook Advanced Matching for Web
As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and
Facebook’s Event Match Quality explained
Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality
Resetting the Data Layer in Google Tag Manager
The data layer in Google Tag Manager (GTM) is probably one of its best features. It helps easily pass data
Setting up tracking for your Google Ads account
In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking
Creating and installing a Google Ads Conversion
In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.
Creating and installing a Google Ads Global Site Tag
In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers
How to track bot traffic in your Google Ads campaigns for free
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks
Creating a Facebook Conversions API with Zapier and GTM
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released
Comparing Google’s Smart Metrics, Lists & Goals
Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data