Article of: Elad Levy
URL Macros cheatsheet
I’ve spent too many hour scavenging for these, so I figured I keep them someplace handy, and while I’m at
Facebook’s Event Match Quality explained
Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality
Facebook Advanced Matching for Web
As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and
The Consent Tax: Marketers, there’s a new tax you should be aware of
The other week I was talking to a friend of mine who’s an attorney. We go a long way back,
Hubspot Meetings tracking with (and w/o) Google Tag Manager
Hubspot’s Meeting Scheduler is a great solution for offering leads to quickly set a demo with your team without back
Hubspot Cookie Consent with Google Tag Manager
Hubspot is an all-encompassing solution for marketers. You can handle in one place all your marketing needs, from emails to
Tracking Chili Piper events with Google Tag Manager
Chili Piper is a popular tool for meeting scheduling and beyond, used by many B2B companies globally. Since this tool
Exporting Google Analytics UA data to Google Sheets
With the sunset of Google Analytic Universal (aka UA), many sites not only had to migrate their tracking to GA4
Shopify apps tracking with GA4
With the release of GA4 (July 2023), many platforms using GA as their main tracking infrastructure have adjusted their products
Integrating Poptin with GA4 and Google Tag Manager
One of my favorite tools for lead capture is Poptin. Besides being a great tool with fantastic functionality, it also