Article of: Elad Levy
Tracking Chili Piper events with Google Tag Manager
Chili Piper is a popular tool for meeting scheduling and beyond, used by many B2B companies globally. Since this tool
Exporting Google Analytics UA data to Google Sheets
With the sunset of Google Analytic Universal (aka UA), many sites not only had to migrate their tracking to GA4
Shopify apps tracking with GA4
With the release of GA4 (July 2023), many platforms using GA as their main tracking infrastructure have adjusted their products
Integrating Poptin with GA4 and Google Tag Manager
One of my favorite tools for lead capture is Poptin. Besides being a great tool with fantastic functionality, it also
Advanced Hubspot Form Submission Tracking
In a previous post, I described how to track Hubspot forms using Google Tag Manager for reporting conversions in various
Integrating the Zendesk Widget with GA4
If you’re already using Zendesk to power chat on your site, you probably already have it integrated into your Google
Adding GA4 to your site using Segment
Over the past year, I’ve worked with almost a dozen different clients that migrated their Google Analytics implementation from UA
Adding Custom Variables to a Google Ads Conversion
Working with Google Ads you can use multiple conversions to track various meaningful actions users perform on your site. But
Facebook Advanced Matching for Web
As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and
Facebook’s Event Match Quality explained
Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality