Article of: Elad Levy
Integrating Poptin with GA4 and Google Tag Manager
One of my favorite tools for lead capture is Poptin. Besides being a great tool with fantastic functionality, it also
Advanced Hubspot Form Submission Tracking
In a previous post, I described how to track Hubspot forms using Google Tag Manager for reporting conversions in various
Integrating the Zendesk Widget with GA4
If you’re already using Zendesk to power chat on your site, you probably already have it integrated into your Google
Adding GA4 to your site using Segment
Over the past year, I’ve worked with almost a dozen different clients that migrated their Google Analytics implementation from UA
Adding Custom Variables to a Google Ads Conversion
Working with Google Ads you can use multiple conversions to track various meaningful actions users perform on your site. But
Facebook Advanced Matching for Web
As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and
Facebook’s Event Match Quality explained
Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality
Resetting the Data Layer in Google Tag Manager
The data layer in Google Tag Manager (GTM) is probably one of its best features. It helps easily pass data
Setting up tracking for your Google Ads account
In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking
Creating and installing a Google Ads Conversion
In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.