Article of: Elad Levy

Integrating Poptin with GA4 and Google Tag Manager

Integrating Poptin with GA4 and Google Tag Manager

One of my favorite tools for lead capture is Poptin. Besides being a great tool with fantastic functionality, it also

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Advanced Hubspot Form Submission Tracking

Advanced Hubspot Form Submission Tracking

In a previous post, I described how to track Hubspot forms using Google Tag Manager for reporting conversions in various

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Integrating the Zendesk Widget with GA4

Integrating the Zendesk Widget with GA4

If you’re already using Zendesk to power chat on your site, you probably already have it integrated into your Google

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Adding GA4 to your site using Segment

Adding GA4 to your site using Segment

Over the past year, I’ve worked with almost a dozen different clients that migrated their Google Analytics implementation from UA

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Adding Custom Variables to a Google Ads Conversion

Adding Custom Variables to a Google Ads Conversion

Working with Google Ads you can use multiple conversions to track various meaningful actions users perform on your site. But

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Facebook Advanced Matching for Web

Facebook Advanced Matching for Web

As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and

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Facebook’s Event Match Quality explained

Facebook’s Event Match Quality explained

Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality

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Resetting the Data Layer in Google Tag Manager

Resetting the Data Layer in Google Tag Manager

The data layer in Google Tag Manager (GTM) is probably one of its best features. It helps easily pass data

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Setting up tracking for your Google Ads account

Setting up tracking for your Google Ads account

In this post I’ll try to walk through the various ways of effectively implementing Google Ads (formerly Google AdWords) tracking

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Creating and installing a Google Ads Conversion

Creating and installing a Google Ads Conversion

In this post I’ll show how to quickly and efficiently set up a new pixel in Reddit.

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