Article of: Elad Levy

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)

Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers

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How to track bot traffic in your Google Ads campaigns for free

How to track bot traffic in your Google Ads campaigns for free

A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks

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Creating a Facebook Conversions API with Zapier and GTM

Creating a Facebook Conversions API with Zapier and GTM

My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released

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Comparing Google’s Smart Metrics, Lists & Goals

Comparing Google’s Smart Metrics, Lists & Goals

Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data

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Everything advertisers need to know about Apple’s PCM

Everything advertisers need to know about Apple’s PCM

Along with the changes implemented in in-app advertising and tracking, Apple is looking to implement a similar mechanism that will

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Creating a simple Conversions API for your Facebook Pixel events

Creating a simple Conversions API for your Facebook Pixel events

In this post I'll explain how to build a simple Facebook Conversions API solution for your site with (almost) no

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Getting started with PixelYourSite

Getting started with PixelYourSite

The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and

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Debugging GTM with Integromat & Google Sheets

Debugging GTM with Integromat & Google Sheets

One of the challenges when working with Google Tag Manager (GTM) is the gap between preview mode and actual deployment.

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Bulletproof JetEngine Form tracking with GTM

Bulletproof JetEngine Form tracking with GTM

In this post I'll discuss several methods to capture form submissions on Gravity Forms using GTM.

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Creating a legacy Google Analytics property (not GA4!)

Creating a legacy Google Analytics property (not GA4!)

In this post I'll show how to quickly and efficiently set up a new account in Google Analytics.

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