Article of: Elad Levy
A simple solution for minimizing click fraud in your Google Ads account (w/o external apps!)
Click Fraud on Google ads, especially in their display network, has become a massive issue to the extent that advertisers
How to track bot traffic in your Google Ads campaigns for free
A recent Twitter discussion with PPC expert Kirk Williams got me thinking about different ways advertisers can battle fraudulent clicks
Creating a Facebook Conversions API with Zapier and GTM
My recent blog post on creating a Facebook Conversions API (aka CAPI) using Pipedream has been quite a success. Released
Comparing Google’s Smart Metrics, Lists & Goals
Google Analytics (GA) goes far beyond reporting data nowadays. In an effort to make the insights driven by the data
Everything advertisers need to know about Apple’s PCM
Along with the changes implemented in in-app advertising and tracking, Apple is looking to implement a similar mechanism that will
Creating a simple Conversions API for your Facebook Pixel events
In this post I'll explain how to build a simple Facebook Conversions API solution for your site with (almost) no
Getting started with PixelYourSite
The PixelYourSite plugin allows us to embed the pixels of Facebook Ads, Google Ads (only in the paid version), and
Debugging GTM with Integromat & Google Sheets
One of the challenges when working with Google Tag Manager (GTM) is the gap between preview mode and actual deployment.
Bulletproof JetEngine Form tracking with GTM
In this post I'll discuss several methods to capture form submissions on Gravity Forms using GTM.
Creating a legacy Google Analytics property (not GA4!)
In this post I'll show how to quickly and efficiently set up a new account in Google Analytics.