Article of: Elad Levy

Tracking Chili Piper events with Google Tag Manager

Tracking Chili Piper events with Google Tag Manager

Chili Piper is a popular tool for meeting scheduling and beyond, used by many B2B companies globally. Since this tool

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Exporting Google Analytics UA data to Google Sheets

Exporting Google Analytics UA data to Google Sheets

With the sunset of Google Analytic Universal (aka UA), many sites not only had to migrate their tracking to GA4

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Shopify apps tracking with GA4

Shopify apps tracking with GA4

With the release of GA4 (July 2023), many platforms using GA as their main tracking infrastructure have adjusted their products

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Integrating Poptin with GA4 and Google Tag Manager

Integrating Poptin with GA4 and Google Tag Manager

One of my favorite tools for lead capture is Poptin. Besides being a great tool with fantastic functionality, it also

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Advanced Hubspot Form Submission Tracking

Advanced Hubspot Form Submission Tracking

In a previous post, I described how to track Hubspot forms using Google Tag Manager for reporting conversions in various

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Integrating the Zendesk Widget with GA4

Integrating the Zendesk Widget with GA4

If you’re already using Zendesk to power chat on your site, you probably already have it integrated into your Google

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Adding GA4 to your site using Segment

Adding GA4 to your site using Segment

Over the past year, I’ve worked with almost a dozen different clients that migrated their Google Analytics implementation from UA

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Adding Custom Variables to a Google Ads Conversion

Adding Custom Variables to a Google Ads Conversion

Working with Google Ads you can use multiple conversions to track various meaningful actions users perform on your site. But

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Facebook Advanced Matching for Web

Facebook Advanced Matching for Web

As discussed in a previous post about Facebook’s Event Matching, there are various ways that the Facebook pixel (client and

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Facebook’s Event Match Quality explained

Facebook’s Event Match Quality explained

Working with many clients on Facebook’s Conversion API (aka CAPI), I often receive questions about how the Event Match Quality

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