Google Analytics
![Easily creating Day/Hour heatmaps from Google Analytics in Data Studio](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-heatmap-ds-3g1k07ys987gtpqomi4idm.png)
Easily creating Day/Hour heatmaps from Google Analytics in Data Studio
In this post I'd like to suggest a simpler alternative to this approach that uses Google Data Studio. This alternative
![Adding Google Tag Manager to your site](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
Adding Google Tag Manager to your site
There are multiple ways in which you can add the Google Tag Manager (GTM) code to your site.
![Adding Google Analytics to your site](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
Adding Google Analytics to your site
There are multiple ways in which you can add the Google Analytics (GA) tracking code to your site.
![Easily creating Day/Hour heatmaps from Google Analytics in Excel](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-heatmap-excel-3g1k3u500cejzz1vnxnt3e.png)
Easily creating Day/Hour heatmaps from Google Analytics in Excel
A 5-min guide to create and analyze an insightful report of user behavior on your site.
![Finding your Google Analytics Tracking ID](https://trackingchef.com/wp-content/uploads/thumbs/placeholder-3aw3fgulk3iyivh2ja2ih6.png)
Finding your Google Analytics Tracking ID
To properly install Google Analytics, in many cases you will be required to provide your Tracking ID (aka UA).
![Using Google Analytics and Search Console data to identify “low-hanging fruit” queries](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-hidden-3g1k4alk8o882bu34evpca.png)
Using Google Analytics and Search Console data to identify “low-hanging fruit” queries
One of my favorite tactics when performing an SEO audit (routine or a fresh start) is extracting existing data from
![Google Analytics Blindspot: Uncovering up to 15% hidden Organic traffic](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-blindspot-3g1k4fdg7shdo677rbwmbu.png)
Google Analytics Blindspot: Uncovering up to 15% hidden Organic traffic
Some while ago I was working with client who’s business was selling unique and highly detailed reports. Each report took
![The Curious case of Google Analytics Cross-Domain Tracking](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-curious-3g1k5oqdzewcxonxt1nbpm.png)
The Curious case of Google Analytics Cross-Domain Tracking
A recent call from a past client reminded me of an interesting use case worth sharing. Act One — Anticipation The story
![Using Google Analytics to track toll road traffic](https://trackingchef.com/wp-content/uploads/thumbs/featured-image-toll-3g1k5w59mocgwjpdj5k0ei.png)
Using Google Analytics to track toll road traffic
An exercise I’m planning to run by my students in a an upcoming class.