In this post I'd like to suggest a simpler alternative to this approach that uses Google Data Studio. This alternative
There are multiple ways in which you can add the Google Tag Manager (GTM) code to your site.
There are multiple ways in which you can add the Google Analytics (GA) tracking code to your site.
A 5-min guide to create and analyze an insightful report of user behavior on your site.
To properly install Google Analytics, in many cases you will be required to provide your Tracking ID (aka UA).
One of my favorite tactics when performing an SEO audit (routine or a fresh start) is extracting existing data from
Some while ago I was working with client who’s business was selling unique and highly detailed reports. Each report took
A recent call from a past client reminded me of an interesting use case worth sharing. Act One — Anticipation The story
An exercise I’m planning to run by my students in a an upcoming class.