{"id":5516,"date":"2018-02-08T15:13:30","date_gmt":"2018-02-08T12:13:30","guid":{"rendered":"https:\/\/trackingchef.com\/?p=5516"},"modified":"2023-02-08T15:14:24","modified_gmt":"2023-02-08T12:14:24","slug":"unlimited-linkedin-remarketing-audiences-using-virtual-pageviews","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/linkedin\/unlimited-linkedin-remarketing-audiences-using-virtual-pageviews\/","title":{"rendered":"Unlimited LinkedIn Remarketing Audiences using virtual pageviews"},"content":{"rendered":"\n

We love LinkedIn ads for B2B marketing. It may be the only social media platform where you can always be sure to find highly-engaged professionals who are actually actively thinking about work<\/em><\/strong>.<\/p>\n\n\n\n

Let\u2019s be honest \u2013 on other social media platforms, they\u2019re likely not thinking about work-related software in between liking photos of their friends\u2019 dogs\u2019 birthday parties.<\/p>\n\n\n

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\"dog-bday-2119580\"<\/figure><\/div>\n\n\n

And that\u2019s when we hit a snag \u2013 LinkedIn only allows for URL-based Matched Audience creation, and nearly all sophisticated remarketing relies on events rather than pageviews.<\/p>\n\n\n\n

Let\u2019s take a step back for a minute and describe the difference between pageviews and events when discussing remarketing.<\/p>\n\n\n\n

Pageviews are easy \u2013 say you want to target all users that visited your pricing page? Boom, set up an audience for yoursite.com\/pricing<\/em>.<\/p>\n\n\n\n

Do you want to target all users that visited your blog? Kablammo set up an audience for yoursite.com\/blog.<\/em><\/p>\n\n\n\n

But what if you want to set up an audience based on users that spent more than 30 seconds on a given page, and also partially filled out a form (but didn\u2019t complete it), and also visited more than 3 pages, etc., etc. etc.<\/p>\n\n\n\n

That\u2019s where you use Events. You can create a sophisticated audience for anything your diabolical marketing brain can think of.<\/p>\n\n\n

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\"evil-laugh-8216673\"<\/figure><\/div>\n\n\n

So, back to the matter at hand. No events in LinkedIn Matched Audiences makes Jack a dull boy and makes your remarketing flexibility pretty limited.<\/p>\n\n\n\n

Well, if LinkedIn needed pageviews, then we\u2019ll give them pageviews!<\/p>\n\n\n\n

It took a few tries, but we succeeded in hacking the pageview recording for the LinkedIn pixel. Now, you can fire scripts in the Google Tag Manager that emulate a pageview to the LinkedIn tag. Booyah!<\/p>\n\n\n\n

We decided that this solution is too awesome to keep to ourselves, so we\u2019re making it available to the public. Just follow the steps below, and you can be on your way to creating LinkedIn Matched Audiences based on users that watched the explainer video on your website and then searched for \u201cllama farms\u201d in your search bar.<\/p>\n\n\n

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\"llama-3420869\"<\/figure><\/div>\n\n\n

This tool can allow advertisers to capture custom events as a seed for their remarketing audiences on LinkedIn.<\/p>\n\n\n\n

To use the LinkedIn Audience Segmentation tool please follow these steps in the tool below:<\/p>\n\n\n\n

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  1. Insert the URL you want to trigger in your LinkedIn Ads account
    This URL will indicate the user interaction you want to track, e.g. https:\/\/www.yoursite.com\/videothenllamafarm.
    As a reminder, this page does not have to be an actual URL on your site but must use the site\u2019s domain<\/li>\n\n\n\n
  2. Insert your LinkedIn PID<\/li>\n\n\n\n
  3. Click \u201cLet\u2019s go\u201d and copy the code snippet<\/li>\n\n\n\n
  4. Triggering this snippet can be easily done using Google Tag Manager (as Custom HTML) or even directly on your site.<\/li>\n<\/ol>\n\n\n\n

    Make sure that you create a matching audience in your LinkedIn Ads account so that these interactions will build your remarketing audiences.<\/p>\n\n\n\n

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