{"id":5124,"date":"2022-06-30T11:29:42","date_gmt":"2022-06-30T08:29:42","guid":{"rendered":"https:\/\/trackingchef.com\/?p=5124"},"modified":"2022-06-30T18:14:11","modified_gmt":"2022-06-30T15:14:11","slug":"creating-and-installing-a-google-ads-global-site-tag","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/google-ads\/creating-and-installing-a-google-ads-global-site-tag\/","title":{"rendered":"Creating and installing a Google Ads Global Site Tag"},"content":{"rendered":"\n

In this post, I\u2019ll show how to quickly and efficiently set up a new pixel for Google Ads.<\/p>\n\n\n\n

The Google Ads pixel uses the same mechanism as other standard pixels<\/a>, so its setup is pretty simple.<\/p>\n\n\n\n

Creating a Google Ads Tag<\/h2>\n\n\n\n

Creating your pixel can be done only after setting up an active Google Ads account.<\/p><\/blockquote>\n\n\n\n

In your account, use the top menu to navigate to Tools and Settings -> Setup -> Global Site Tag.<\/p>\n\n\n\n

You can then select how you want to install the pixel, manually or via Google Tag Manager.<\/p>\n\n\n\n

Manually installing the Google Ads Tag<\/h2>\n\n\n\n

If you want to manually add the tag, simply copy the main code block.<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

To properly install Google Ads Tag, add the snippet on all pages of your website, preferably as high up as possible on the <head> tag. Adding the pixel to the <body> tag will also work, but might result in discrepancies in tracking, as some users might leave the page before<\/strong> the pixel snippet has fully loaded.<\/p>\n\n\n\n

Installing the Google Ads Tag using Google Tag Manager<\/h2>\n\n\n\n

Similar to other major platforms, Google Ads has a built-in tag in Google Tag Manager.<\/p>\n\n\n\n

First, copy the Tag’s ID that’s located just above the code block. It should look something like this AW-1234567890<\/em>.<\/p>\n\n\n\n

  1. Go to your GTM account and open the relevant container<\/li>
  2. Click \u201cAdd a new tag\u201d<\/li>
  3. Name the tag something memorable, e.g. Google Ads Pixel Page View<\/li>
  4. Under Tag Configuration select \u201cGoogle Ads Remarketing\u201d
    <\/li><\/ol>\n\n\n
    \n
    \"\"<\/figure><\/div>\n\n\n
    1. In the Conversion ID field, paste the Google Ads Tag ID you copied without the AW-<\/strong> part, e.g. just 1324567890<\/li>
    2. Under Triggering, choose a new trigger. The default trigger is \u201cAll Pages\u201d, which will load the Google Ads tag on all website pages\"\"<\/li>
    3. Click Save<\/li><\/ol>\n\n\n\n

      The final tag should look like this:<\/p>\n\n\n

      \n
      \"\"<\/figure><\/div>\n\n\n

      Be sure to publish the changes in your GTM container by clicking Submit and then Publish<\/p><\/blockquote>\n\n\n\n

      The Conversion Linker Tag<\/h3>\n\n\n\n

      After saving the Google Ads tag, GTM will likely prompt you to add a Conversion Linker tag to your container. This is highly recommended to do, as it helps with aligning the first\/third-party context in which your various tags operate. This tag has no available configurations, so just save it and make sure its part of the published container.<\/p>\n\n\n\n

      Checking the implementation<\/h2>\n\n\n\n

      Once the tag has been installed you can verify that the data is flowing in correctly by using the Data Sources reporting.<\/p>\n\n\n\n

      Using the top menu, navigate to Tools and Settings -> Shared Library -> Audience Manager.<\/p>\n\n\n\n

      Then click the side menu to navigate to “Your data sources” and finally click on “Google Ads tag”.<\/p>\n\n\n

      \n
      \"\"<\/figure><\/div>\n\n\n

      You can now see the number of hits received, if any additional parameters have been added to your events and more.<\/p>\n\n\n

      \n
      \"\"<\/figure><\/div>\n\n\n

      You can also get the tag installation details on this page, with the GTM method providing the truncated version of the tag’s ID that’s ready to paste in GTM.<\/p>\n\n\n

      \n
      \"\"<\/figure><\/div>","protected":false},"excerpt":{"rendered":"

      In this post I\u2019ll show how to quickly and efficiently set up a new pixel in Reddit.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,39],"tags":[],"class_list":["post-5124","post","type-post","status-publish","format-standard","hentry","category-google-ads","category-google-tag-manager"],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/5124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=5124"}],"version-history":[{"count":1,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/5124\/revisions"}],"predecessor-version":[{"id":5132,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/5124\/revisions\/5132"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=5124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=5124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=5124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}