{"id":5094,"date":"2022-06-19T16:08:38","date_gmt":"2022-06-19T13:08:38","guid":{"rendered":"https:\/\/trackingchef.com\/?p=5094"},"modified":"2022-06-20T08:15:30","modified_gmt":"2022-06-20T05:15:30","slug":"linkedin-ads-company-engagement-report-for-abm","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/blog\/linkedin-ads-company-engagement-report-for-abm\/","title":{"rendered":"Using the LinkedIn Ads Company Engagement Report for ABM"},"content":{"rendered":"\n

LinkedIn is the go-to platform when doing B2B marketing. Many marketers use it as part of their campaigns, either as an Organic or a Paid channel.<\/p>\n\n\n\n

When working correctly, marketers also use LinkedIn’s conversion pixel<\/a> to track the impact of their paid campaigns. Smarter marketers will go further to place the LinkedIn Insight Tag<\/a> sitewide.<\/p>\n\n\n\n

The sitewide tag opens two great features:<\/p>\n\n\n\n

  1. Matched Audiences for remarketing – a targeted audience of users that took specific actions on your site (e.g. visited a certain page)<\/li>
  2. Website Demographics report – this little gem gives you great visibility into the users that visited your site<\/li><\/ol>\n\n\n\n

    Website Demographics Report<\/h2>\n\n\n\n

    This report is quite a gem, but despite having the option to somewhat segment it (for example, by selectively firing the Insight Tag<\/a>) there’s only so much insight that can be extracted from it. Surely when the reporting is delayed and no real time notifications can be applied to it.<\/p>\n\n\n\n

    This is why many companies turn to solutions such as Leadfeeder<\/a> or Albacross<\/a> to provide a very similar solution.<\/p>\n\n\n

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    The LinkedIn Website Demographics report<\/figcaption><\/figure><\/div>\n\n\n

    Mixing it up with Matched Audiences<\/h2>\n\n\n\n

    The crazy thing is, that this data is actually available. For some unclear reason LinkedIn makes it terribly difficult to access.<\/p>\n\n\n\n

    If you’re doing ABM you’re already working with a closed list of companies. Take this list of companies and enrich them with their domains (you can do this manually or use this tool of mine<\/a>).<\/p>\n\n\n\n

    Once you have this list ready, upload it into your LinkedIn Ads account as a Matched Audience. It’s a really simple process:<\/p>\n\n\n\n

    1. Sign in to Campaign Manager<\/a>.<\/li>
    2. Click the correct campaign group and account name.<\/li>
    3. Click the Account Assets dropdown on the top the page and select Matched Audiences.<\/li>
    4. Click the Create audience dropdown in the top right and select List upload.<\/li>
    5. Name the audience and click Select list.