{"id":5079,"date":"2019-04-17T16:58:00","date_gmt":"2019-04-17T13:58:00","guid":{"rendered":"https:\/\/trackingchef.com\/?p=5079"},"modified":"2022-06-19T15:04:00","modified_gmt":"2022-06-19T12:04:00","slug":"hacking-linkedin-ads-audiences-using-sales-navigator","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/blog\/hacking-linkedin-ads-audiences-using-sales-navigator\/","title":{"rendered":"Hacking your LinkedIn Ads audiences using LinkedIn Sales Navigator"},"content":{"rendered":"\n

First published on the Stardom Blog<\/a><\/strong><\/p>\n\n\n\n

If you\u2019re doing B2B marketing, you know that having a laser-focused hit-list is one of the important things to get good SQLs for your sales team.<\/p>\n\n\n\n

LinkedIn is the go-to platform for B2B professionals in both the Marketing and Sales departments.<\/p>\n\n\n\n

For marketing teams, it\u2019s great targeting capabilities to create laser accurate audiences to run their campaigns against makes up for the high CPMs and general low-tech abilities of its ad platform.<\/p>\n\n\n\n

Here\u2019s the post-breakdown: Yes, Facebook\u2019s ad tech is more advanced and costs are generally lower, but targeting capabilities for B2B are not optimal, to say the least.<\/p>\n\n\n\n

The Sales team would usually benefit from the premium LinkedIn tools such as Sales Navigator to run effective prospecting at scale.<\/p>\n\n\n\n

Both LinkedIn products make use of the unique dataset owned by LinkedIn and voluntarily updated by users. These can be sliced and diced in multiple dimensions to give you just the right audience you need.<\/p>\n\n\n\n

In this post, I\u2019m will share with you how to leverage the best of both worlds by using data collected from Sales Navigator to improve your ad targeting.<\/p>\n\n\n\n

Utilizing the Sales Navigator to find the right audience<\/h2>\n\n\n\n

As a marketer playing around with the Sales Navigator account for the first time, I\u2019ve come across several interesting filters offered on this tool that are unavailable anywhere else on the platform.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

So if you want to leverage this hack, you\u2019ll have to make sure you have a Sales Navigator account<\/a>.<\/p>\n\n\n\n

If it\u2019s your first time using the Sales Navigator, you can watch a quick tutorial here<\/a>.<\/p>\n\n\n\n

Pro tip: LinkedIn offers 30 days free trial (with a credit card) of Sales Navigator<\/strong><\/p>\n\n\n\n

Once you\u2019ve logged into your Sales Navigator account, you\u2019ll notice additional filters you can use such as:<\/p>\n\n\n\n