{"id":4919,"date":"2021-04-13T16:04:49","date_gmt":"2021-04-13T13:04:49","guid":{"rendered":"https:\/\/trackingchef.com\/?p=4919"},"modified":"2021-04-13T16:22:11","modified_gmt":"2021-04-13T13:22:11","slug":"identifying-the-source-that-drove-product-purchases-in-google-analytics","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/google-analytics\/identifying-the-source-that-drove-product-purchases-in-google-analytics\/","title":{"rendered":"Identifying the source that drove product purchases in Google Analytics"},"content":{"rendered":"\n<p>A common question to ask when trying to optimize ecommerce campaigns, is which channel or source\/medium drove purchases for a specific product. It can also be analyzed from the other angle, by focusing the channel and inspecting which products where sold from its traffic.<\/p>\n\n\n\n<p>While this breakdown isn&#8217;t available out of the box in Google Analytics, you can easily fetch it using a Custom Report. Setting up a Custom Report is easy, and the template is saved for future analysis so it&#8217;s a one time effort.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating the Custom Report<\/h2>\n\n\n\n<p>To create a Custom Report you need to first log into your GA account and access the relevant view.<\/p>\n\n\n\n<p>Next, through the left side menu, navigate to Customization -> Custom Reports and then click New Custom Report.<\/p>\n\n\n\n<ol><li>Name the report, e.g. Products and Sources<\/li><li>Set the report type to Flat Table<\/li><li>Add Product, Campaign and Source\/Medium to the report Dimensions<\/li><li>Add Product Revenue to the report metrics (you can also add other product level metrics such as Quantity)<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"222\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2021\/04\/FB_IMG_1618318252080-1024x222.jpg\" alt=\"\" class=\"wp-image-4920\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2021\/04\/FB_IMG_1618318252080-1024x222.jpg 1024w, https:\/\/trackingchef.com\/wp-content\/uploads\/2021\/04\/FB_IMG_1618318252080-300x65.jpg 300w, https:\/\/trackingchef.com\/wp-content\/uploads\/2021\/04\/FB_IMG_1618318252080-768x166.jpg 768w, https:\/\/trackingchef.com\/wp-content\/uploads\/2021\/04\/FB_IMG_1618318252080.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Save the report and you&#8217;re set to go.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Simple alternative<\/h2>\n\n\n\n<p>Another, maybe simpler option, is to simply add a Secondary Dimension with Source\/Medium or Campaign to the Product Performance report.<\/p>\n\n\n\n<p>The difference here is that you can only add a single dimension this way (unlike up to five in the Custom Report) so cannot report on Source\/Medium and Campaign in parallel. If the same Campaign runs across multiple channels this can be an issue.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A common question to ask when trying to optimize ecommerce campaigns, is which channel or source\/medium drove purchases for a specific product. It can also be analyzed from the other angle, by focusing the channel and inspecting which products where sold from its traffic. While this breakdown isn&#8217;t available out of the box in Google [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4919"}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=4919"}],"version-history":[{"count":2,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4919\/revisions"}],"predecessor-version":[{"id":4923,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4919\/revisions\/4923"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=4919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=4919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=4919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}