{"id":4524,"date":"2020-08-03T10:00:02","date_gmt":"2020-08-03T07:00:02","guid":{"rendered":"https:\/\/trackingchef.com\/?p=4524"},"modified":"2020-12-14T15:19:28","modified_gmt":"2020-12-14T12:19:28","slug":"fixing-facebook-referrer-tracking-in-google-analytics","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/google-analytics\/fixing-facebook-referrer-tracking-in-google-analytics\/","title":{"rendered":"Fixing Facebook referrer tracking in Google Analytics"},"content":{"rendered":"\n
When trying to report on traffic from coming Facebook to your site, you can come across multiple instances of Facebook across several Source\/Medium rows.<\/p>\n\n\n\n
Most commonly, you can expect to see facebook.com<\/em>, m.facebook.com<\/em>, l.facebook.com<\/em> and lm.facebook.com<\/em>.<\/p>\n\n\n\n
Multiple Facebook referrers in the Source\/Medium report<\/figcaption><\/figure><\/div>\n\n\n\n
This can be quite a pain in the neck when configuring your reports for Facebook traffic.<\/p>\n\n\n\n
Why does this happen?<\/h2>\n\n\n\n
Facebook sends traffic through two main domains based on the device the user is on – Desktop or Mobile. This is indicated by the letter M<\/strong> in the subdomain, i.e. m.facebook.com<\/em> and lm.facebook.com<\/em>.<\/p>\n\n\n\n