{"id":4445,"date":"2020-06-15T17:42:45","date_gmt":"2020-06-15T14:42:45","guid":{"rendered":"https:\/\/trackingchef.com\/?p=4445"},"modified":"2022-06-30T11:12:42","modified_gmt":"2022-06-30T08:12:42","slug":"creating-and-installing-a-reddit-ads-pixel","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/reddit\/creating-and-installing-a-reddit-ads-pixel\/","title":{"rendered":"Creating and installing a Reddit Ads Pixel"},"content":{"rendered":"\n

In this post, I\u2019ll show how to quickly and efficiently set up a new pixel for Reddit Ads.<\/p>\n\n\n\n

The Reddit Ads pixel uses the same mechanism as other standard pixels<\/a>, so its setup is pretty simple.<\/p>\n\n\n\n

Creating a Reddit Ads Pixel<\/h2>\n\n\n\n

Creating your pixel can be done only after setting up an active Reddit Ads account.<\/p>\n\n\n\n

  1. In your account, navigate to ‘Conversion’.<\/li>
  2. Click on ‘REDDIT PIXEL’<\/li>
  3. You can then select how you want to install the pixel, manually or via Google Tag Manager<\/li><\/ol>\n\n\n
    \n
    \"\"
    Creating a Reddit Ads Pixel<\/figcaption><\/figure><\/div>\n\n\n

    Manually installing the Reddit Ads Pixel<\/h2>\n\n\n\n

    Step one: Base code<\/h3>\n\n\n\n

    After selecting the Manual installation option, you will see your pixel’s code snippet.<\/p>\n\n\n\n

    \"\"
    The Reddit Ads base pixel<\/figcaption><\/figure>\n\n\n\n

    To properly install Reddit Ads Pixel, add the snippet on all pages of your website, preferably as high up as possible on the <head> tag. Adding the pixel to the <body> tag will also work, but might result in discrepancies in tracking, as some users might leave the page before<\/strong> the pixel snippet has fully loaded.<\/p>\n\n\n\n

    Reddit’s base pixel event, marked as Page Visit, is the equivalent of Google and Facebook’s Pageview event.<\/p><\/blockquote>\n\n\n\n

    The Advanced Match option can be used if your site requires a log in and users can be identified based on their email. This can lead to better pixel matching.<\/p>\n\n\n\n

    The Image Pixel option at the bottom of the screen if for sites that can’t run Javascript, and is generally not recommended to use.<\/p>\n\n\n\n

    Step two: Additional events & Conversions<\/h3>\n\n\n\n

    After adding the base pixel, you can optionally add additional events to track user interactions and conversions on your site.<\/p>\n\n\n\n

    As with similar platforms, to fire these events, you only need to trigger the event code on the user’s action (assuming the base code has been loaded on the page).<\/p>\n\n\n\n

    For example, to track a Purchase event, you need to fire:<\/p>\n\n\n\n

    rdt('track', 'Purchase')<\/code><\/pre>\n\n\n\n
    The available events for Reddit Ads are:<\/p>\n\n\n\n
    1. Page Visit<\/li>
    2. View Content<\/li>
    3. Search<\/li>
    4. Add To Cart<\/li>
    5. Add To Wishlist<\/li>
    6. Purchase<\/li>
    7. Lead<\/li>
    8. Sign Up<\/li><\/ol>\n\n\n\n
      The events naming convention removes whitespaces, so Add To Cart<\/em> will be tracked as AddToCart.<\/em><\/p>\n\n\n\n
      rdt('track', 'AddToCart')<\/code><\/pre>\n\n\n\n
      Custom events are not supported at this time.<\/p>\n\n\n\n
      Installing the Reddit Ads Pixel using Google Tag Manager<\/h2>\n\n\n\n
      Similar to other major platforms, Reddit Ads has a built-in tag in Google Tag Manager, however, this tag isn’t (yet) an official GTM tag an is offered as a Community Template.<\/p>\n\n\n\n
      To create this tag you will need to import it into your account, which will open some scary looking windows asking for permissions to your GTM container. In many cases, I would advise against these, but since this template was developed by the Reddit team, I can rest assure it is both pixel perfect and contains no malicious code.<\/p>\n\n\n\n
      First, select the the ‘Install with a partner’ option and then copy the Pixel ID.<\/p>\n\n\n\n
      \"\"
      Installing the Reddit Ads Pixel with Google Tag Manager<\/figcaption><\/figure>\n\n\n\n
      1. Go to your GTM account and open the relevant container<\/li>
      2. Click \u201cAdd a new tag\u201d<\/li>
      3. Name the tag something memorable, e.g. Reddit Ads Pixel Page View<\/li>
      4. Under Tag Configuration select \u201cDiscover more tag types in the Community Template Gallery\u201d<\/li>
      5. Search for ‘Reddit’ and select the Reddit Pixel tag by ‘reddit’ \"\"<\/li>
      6. Grant all the required permissions<\/li>
      7. Paste the Reddit Pixel ID you copied<\/li>
      8. Under ‘Event to Fire’, verify that ‘Page Visit’ is selected<\/li>
      9. Under Triggering, choose a new trigger. The default trigger is \u201cAll Pages\u201d, which will load the Reddit tag on all website pages\"\"<\/li>
      10. Click Save<\/li><\/ol>\n\n\n\n
        The final tag should look like this:<\/p>\n\n\n\n
        \"\"
        The Reddit Ads Tag in Google Tag Manager<\/figcaption><\/figure>\n\n\n\n
        Be sure to publish the changes in your GTM container by clicking Submit and then Publish<\/p><\/blockquote>\n\n\n\n
        You can also implement other user events with this tag, such as Purchases or Add To Cart, by selecting the relevant event type in the dropdown. Be sure to add a trigger that captures that specific user action.<\/p>\n\n\n\n
        The available events for Reddit Ads are:<\/p>\n\n\n\n
        1. Page Visit<\/li>
        2. View Content<\/li>
        3. Search<\/li>
        4. Add To Cart<\/li>
        5. Add To Wishlist<\/li>
        6. Purchase<\/li>
        7. Lead<\/li>
        8. Sign Up<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"
          In this post I\u2019ll show how to quickly and efficiently set up a new pixel in Reddit.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4445"}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=4445"}],"version-history":[{"count":4,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4445\/revisions"}],"predecessor-version":[{"id":5127,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4445\/revisions\/5127"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=4445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=4445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=4445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}