\nReddit’s base pixel event, marked as Page Visit, is the equivalent of Google and Facebook’s Pageview event.<\/p>\n<\/blockquote>\n\n\n\n
The Advanced Match option can be used if your site requires a log in and users can be identified based on their email. This can lead to better pixel matching.<\/p>\n\n\n\n
The Image Pixel option at the bottom of the screen if for sites that can’t run Javascript, and is generally not recommended to use.<\/p>\n\n\n\n
Step two: Additional events & Conversions<\/h3>\n\n\n\n After adding the base pixel, you can optionally add additional events to track user interactions and conversions on your site.<\/p>\n\n\n\n
As with similar platforms, to fire these events, you only need to trigger the event code on the user’s action (assuming the base code has been loaded on the page).<\/p>\n\n\n\n
For example, to track a Purchase event, you need to fire:<\/p>\n\n\n\n
rdt('track', 'Purchase')<\/code><\/pre>\n\n\n\nThe available events for Reddit Ads are:<\/p>\n\n\n\n
\nPage Visit<\/li>\n\n\n\n View Content<\/li>\n\n\n\n Search<\/li>\n\n\n\n Add To Cart<\/li>\n\n\n\n Add To Wishlist<\/li>\n\n\n\n Purchase<\/li>\n\n\n\n Lead<\/li>\n\n\n\n Sign Up<\/li>\n<\/ol>\n\n\n\nThe events naming convention removes whitespaces, so Add To Cart<\/em> will be tracked as AddToCart.<\/em><\/p>\n\n\n\nrdt('track', 'AddToCart')<\/code><\/pre>\n\n\n\nCustom events are not supported at this time.<\/p>\n\n\n\n
Installing the Reddit Ads Pixel using Google Tag Manager<\/h2>\n\n\n\n Similar to other major platforms, Reddit Ads has a built-in tag in Google Tag Manager, however, this tag isn’t (yet) an official GTM tag an is offered as a Community Template.<\/p>\n\n\n\n
To create this tag you will need to import it into your account, which will open some scary looking windows asking for permissions to your GTM container. In many cases, I would advise against these, but since this template was developed by the Reddit team, I can rest assure it is both pixel perfect and contains no malicious code.<\/p>\n\n\n\n
First, select the ‘Install with a partner’ option and then copy the Pixel ID.<\/p>\n\n\n\nInstalling the Reddit Ads Pixel with Google Tag Manager<\/figcaption><\/figure>\n\n\n\n\nGo to your GTM account and open the relevant container<\/li>\n\n\n\n Click \u201cAdd a new tag\u201d<\/li>\n\n\n\n Name the tag something memorable, e.g. Reddit Ads Pixel Page View<\/li>\n\n\n\n Under Tag Configuration select \u201cDiscover more tag types in the Community Template Gallery\u201d<\/li>\n\n\n\n Search for ‘Reddit’ and select the Reddit Pixel tag by ‘reddit’ <\/figure><\/li>\n\n\n\nGrant all the required permissions<\/li>\n\n\n\n Paste the Reddit Pixel ID you copied<\/li>\n\n\n\n Under ‘Event to Fire’, verify that ‘Page Visit’ is selected<\/li>\n\n\n\n Under Triggering, choose a new trigger. The default trigger is \u201cAll Pages\u201d, which will load the Reddit tag on all website pages <\/figure><\/li>\n\n\n\nClick Save<\/li>\n<\/ol>\n\n\n\nThe final tag should look like this:<\/p>\n\n\n\nThe Reddit Ads Tag in Google Tag Manager<\/figcaption><\/figure>\n\n\n\n\nBe sure to publish the changes in your GTM container by clicking Submit and then Publish<\/p>\n<\/blockquote>\n\n\n\n
You can also implement other user events with this tag, such as Purchases or Add To Cart, by selecting the relevant event type in the dropdown. Be sure to add a trigger that captures that specific user action.<\/p>\n\n\n\n
The available events for Reddit Ads are:<\/p>\n\n\n\n
\nPage Visit<\/li>\n\n\n\n View Content<\/li>\n\n\n\n Search<\/li>\n\n\n\n Add To Cart<\/li>\n\n\n\n Add To Wishlist<\/li>\n\n\n\n Purchase<\/li>\n\n\n\n Lead<\/li>\n\n\n\n Sign Up<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"In this post I\u2019ll show how to quickly and efficiently set up a new pixel in Reddit.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-4445","post","type-post","status-publish","format-standard","hentry","category-reddit"],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=4445"}],"version-history":[{"count":5,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4445\/revisions"}],"predecessor-version":[{"id":6111,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4445\/revisions\/6111"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=4445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=4445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=4445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}