{"id":4419,"date":"2020-06-14T09:34:39","date_gmt":"2020-06-14T06:34:39","guid":{"rendered":"https:\/\/trackingchef.com\/?p=4419"},"modified":"2024-10-28T19:01:02","modified_gmt":"2024-10-28T16:01:02","slug":"creating-and-installing-a-quora-ads-pixel","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/quora\/creating-and-installing-a-quora-ads-pixel\/","title":{"rendered":"Creating and installing a Quora Ads Pixel"},"content":{"rendered":"\n

In this post I\u2019ll show how to quickly and efficiently set up a new pixel for Quora Ads.<\/p>\n\n\n\n

The Quora Ads pixel uses the same mechanism as other standard pixels<\/a>, so its setup is pretty simple.<\/p>\n\n\n\n

Creating a Quora Ads Pixel<\/h2>\n\n\n\n

Creating your pixel can be done only after setting up an active Quora Ads account.<\/p>\n\n\n\n

In your account, navigate to ‘Pixels & events<\/a>‘.<\/li>\n\n\n\n
Click on ‘Setup Pixel’<\/li>\n\n\n\n

You can then select how you want to install the pixel, manually or via Google Tag Manager<\/li>\n<\/ol>\n\n\n\n

Creating a Quora Ads Pixel<\/figcaption><\/figure>\n\n\n\n
Manually installing the Quora Ads Pixel<\/h2>\n\n\n\n
Step one: Base code<\/h3>\n\n\n\n
After selecting the Manual installation option, you will see your pixel’s code snippet.<\/p>\n\n\n\n
$\"\"$
The Quora Ads base pixel<\/figcaption><\/figure>\n\n\n\n
To properly install Quora Ads Pixel, add the snippet on all pages of your website, preferably as high up as possible on the <head> tag. Adding the pixel to the <body> tag will also work, but might result in discrepancies in tracking, as some users might leave the page **before<\/strong> the pixel snippet has fully loaded.<\/p>\n\n\n\n**
\n
Quora’s base pixel event, marked as ViewContent, is the equivalent of Google and Facebook’s Pageview event.<\/p>\n<\/blockquote>\n\n\n\n
The Advanced Match option can be used if your site requires a log in and users can be identified based on their email. This can lead to better pixel matching.<\/p>\n\n\n\n
The Image Pixel option at the bottom of the screen if for sites that can’t run Javascript, and is generally not recommended to use.<\/p>\n\n\n\n
Step two: Additional events & Conversions<\/h3>\n\n\n\n
After adding the base pixel, you can optionally add additional events to track user interactions and conversions on your site.<\/p>\n\n\n\n
As with similar platforms, to fire these events, you only need to trigger the event code on the user’s action (assuming the base code has been loaded on the page).<\/p>\n\n\n\n
For example, to track a Purchase event, you need to fire:<\/p>\n\n\n\n
qp('track', 'Purchase')<\/code><\/pre>\n\n\n\nThe available events for Quora Ads are:<\/p>\n\n\n\n \nGeneric<\/li>\n\n\n\n Purchase<\/li>\n\n\n\n Generate Lead<\/li>\n\n\n\n Complete Registration<\/li>\n\n\n\n Add Payment Info<\/li>\n\n\n\n Add To Cart<\/li>\n\n\n\n Add To Wishlist<\/li>\n\n\n\n Initiate Checkout<\/li>\n\n\n\n Search<\/li>\n<\/ol>\n\n\n\nThe events naming convention removes whitespaces, so Add Payment Info<\/em> will be tracked as AddPaymentInfo.<\/em><\/p>\n\n\n\n qp('track', 'AddToWishlist')<\/code><\/pre>\n\n\n\nCustom events are not supported at this time.<\/p>\n\n\n\n Installing the Quora Ads Pixel using Google Tag Manager<\/h2>\n\n\n\nSimilar to other major platforms, Quora Ads has a built-in tag in Google Tag Manager.<\/p>\n\n\n\n First, select the ‘Install with a partner’ option and then copy the Pixel ID.<\/p>\n\n\n\n Installing Quora Ads Pixel with Google Tag Manager<\/figcaption><\/figure>\n\n\n\n\nGo to your GTM account and open the relevant container<\/li>\n\n\n\n Click \u201cAdd a new tag\u201d<\/li>\n\n\n\n Name the tag something memorable, e.g. Quora Ads Pixel Page View<\/li>\n\n\n\n Under Tag Configuration select \u201cQuora Pixel\u201d<\/li>\n\n\n\n Paste the Quora Pixel ID you copied<\/li>\n\n\n\n Under ‘Event Name’, verify that ‘PageView’ is selected<\/li>\n\n\n\n Under Triggering, choose a new trigger. The default trigger is \u201cAll Pages\u201d, which will load the FB tag on all website pages<\/li>\n\n\n\n Click Save<\/li>\n<\/ol>\n\n\n\nThe final tag should look like this:<\/p>\n\n\n\n The Quora Ads Tag in Google Tag Manager<\/figcaption><\/figure>\n\n\n\n\nBe sure to publish the changes in your GTM container by clicking Submit and then Publish<\/p>\n<\/blockquote>\n\n\n\n You can also implement other user events with this tag, such as Purchases or Add To Cart, by selecting the relevant event type in the dropdown. Be sure to add a trigger that captures that specific user action.<\/p>\n\n\n\n The available events for Quora Ads are:<\/p>\n\n\n\n \nPage View (equivalent to ViewContent on the manual installation)<\/li>\n\n\n\n Generic<\/li>\n\n\n\n Purchase<\/li>\n\n\n\n Generate Lead<\/li>\n\n\n\n Complete Registration<\/li>\n\n\n\n Add Payment Info<\/li>\n\n\n\n Add To Cart<\/li>\n\n\n\n Add To Wishlist<\/li>\n\n\n\n Initiate Checkout<\/li>\n\n\n\n Search<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"In this post I\u2019ll show how to quickly and efficiently set up a new pixel in Facebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","hentry","category-quora"],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=4419"}],"version-history":[{"count":4,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4419\/revisions"}],"predecessor-version":[{"id":6082,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4419\/revisions\/6082"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=4419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=4419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=4419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Creating a Quora Ads Pixel<\/figcaption><\/figure>\n\n\n\n
Manually installing the Quora Ads Pixel<\/h2>\n\n\n\n
Step one: Base code<\/h3>\n\n\n\n
After selecting the Manual installation option, you will see your pixel’s code snippet.<\/p>\n\n\n\n
$\"\"$
The Quora Ads base pixel<\/figcaption><\/figure>\n\n\n\n
To properly install Quora Ads Pixel, add the snippet on all pages of your website, preferably as high up as possible on the <head> tag. Adding the pixel to the <body> tag will also work, but might result in discrepancies in tracking, as some users might leave the page **before<\/strong> the pixel snippet has fully loaded.<\/p>\n\n\n\n**
\n
Quora’s base pixel event, marked as ViewContent, is the equivalent of Google and Facebook’s Pageview event.<\/p>\n<\/blockquote>\n\n\n\n
The Advanced Match option can be used if your site requires a log in and users can be identified based on their email. This can lead to better pixel matching.<\/p>\n\n\n\n
The Image Pixel option at the bottom of the screen if for sites that can’t run Javascript, and is generally not recommended to use.<\/p>\n\n\n\n
Step two: Additional events & Conversions<\/h3>\n\n\n\n
After adding the base pixel, you can optionally add additional events to track user interactions and conversions on your site.<\/p>\n\n\n\n
As with similar platforms, to fire these events, you only need to trigger the event code on the user’s action (assuming the base code has been loaded on the page).<\/p>\n\n\n\n
For example, to track a Purchase event, you need to fire:<\/p>\n\n\n\n
qp('track', 'Purchase')<\/code><\/pre>\n\n\n\nThe available events for Quora Ads are:<\/p>\n\n\n\n \nGeneric<\/li>\n\n\n\n Purchase<\/li>\n\n\n\n Generate Lead<\/li>\n\n\n\n Complete Registration<\/li>\n\n\n\n Add Payment Info<\/li>\n\n\n\n Add To Cart<\/li>\n\n\n\n Add To Wishlist<\/li>\n\n\n\n Initiate Checkout<\/li>\n\n\n\n Search<\/li>\n<\/ol>\n\n\n\nThe events naming convention removes whitespaces, so Add Payment Info<\/em> will be tracked as AddPaymentInfo.<\/em><\/p>\n\n\n\n qp('track', 'AddToWishlist')<\/code><\/pre>\n\n\n\nCustom events are not supported at this time.<\/p>\n\n\n\n Installing the Quora Ads Pixel using Google Tag Manager<\/h2>\n\n\n\nSimilar to other major platforms, Quora Ads has a built-in tag in Google Tag Manager.<\/p>\n\n\n\n First, select the ‘Install with a partner’ option and then copy the Pixel ID.<\/p>\n\n\n\n Installing Quora Ads Pixel with Google Tag Manager<\/figcaption><\/figure>\n\n\n\n\nGo to your GTM account and open the relevant container<\/li>\n\n\n\n Click \u201cAdd a new tag\u201d<\/li>\n\n\n\n Name the tag something memorable, e.g. Quora Ads Pixel Page View<\/li>\n\n\n\n Under Tag Configuration select \u201cQuora Pixel\u201d<\/li>\n\n\n\n Paste the Quora Pixel ID you copied<\/li>\n\n\n\n Under ‘Event Name’, verify that ‘PageView’ is selected<\/li>\n\n\n\n Under Triggering, choose a new trigger. The default trigger is \u201cAll Pages\u201d, which will load the FB tag on all website pages<\/li>\n\n\n\n Click Save<\/li>\n<\/ol>\n\n\n\nThe final tag should look like this:<\/p>\n\n\n\n The Quora Ads Tag in Google Tag Manager<\/figcaption><\/figure>\n\n\n\n\nBe sure to publish the changes in your GTM container by clicking Submit and then Publish<\/p>\n<\/blockquote>\n\n\n\n You can also implement other user events with this tag, such as Purchases or Add To Cart, by selecting the relevant event type in the dropdown. Be sure to add a trigger that captures that specific user action.<\/p>\n\n\n\n The available events for Quora Ads are:<\/p>\n\n\n\n \nPage View (equivalent to ViewContent on the manual installation)<\/li>\n\n\n\n Generic<\/li>\n\n\n\n Purchase<\/li>\n\n\n\n Generate Lead<\/li>\n\n\n\n Complete Registration<\/li>\n\n\n\n Add Payment Info<\/li>\n\n\n\n Add To Cart<\/li>\n\n\n\n Add To Wishlist<\/li>\n\n\n\n Initiate Checkout<\/li>\n\n\n\n Search<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"In this post I\u2019ll show how to quickly and efficiently set up a new pixel in Facebook.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4419","post","type-post","status-publish","format-standard","hentry","category-quora"],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=4419"}],"version-history":[{"count":4,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4419\/revisions"}],"predecessor-version":[{"id":6082,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4419\/revisions\/6082"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=4419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=4419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=4419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Manually installing the Quora Ads Pixel<\/h2>\n\n\n\n