{"id":4342,"date":"2020-05-31T13:06:07","date_gmt":"2020-05-31T13:06:07","guid":{"rendered":"https:\/\/trackingchef.com\/?p=4342"},"modified":"2022-08-08T11:30:32","modified_gmt":"2022-08-08T08:30:32","slug":"creating-and-installing-a-linkedin-insight-tag","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/linkedin\/creating-and-installing-a-linkedin-insight-tag\/","title":{"rendered":"Creating and installing a LinkedIn Insight Tag"},"content":{"rendered":"\n<p>In this post I\u2019ll show how to quickly and efficiently set up a new Insight Tag in LinkedIn. The Insight Tag is LinkedIn&#8217;s equivalent of Google&#8217;s\/Facebook&#8217;s Pageview event. <\/p>\n\n\n\n<p>Installing the tag on your site allows you to track conversions (URL based) for LinkedIn campaigns, and also to use the Website Demographics report in your LinkedIn Ads account.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Creating a LinkedIn Insight Tag<\/h2>\n\n\n\n<p>Creating your Insight Tag can be done only after setting up an active LinkedIn Ads account.<\/p>\n\n\n\n<ol><li>In your account, navigate to \u2018Account Assets\u2019 and &#8216;Insight Tag&#8217;<\/li><li>Click on \u2018Install my Insight Tag\u2019<\/li><li>Select the installation method<ul><li>I will install the tag myself<\/li><li>I will use a tag manager<\/li><\/ul><\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Manually installing the Insight Tag<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"785\" height=\"506\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-51.png\" alt=\"\" class=\"wp-image-4345\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-51.png 785w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-51-300x193.png 300w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-51-768x495.png 768w\" sizes=\"(max-width: 785px) 100vw, 785px\" \/><figcaption>Manually installing the LinkedIn Insight Tag<\/figcaption><\/figure>\n\n\n\n<p>Select this option if you do not use Google Tag Manager (shame on you!).<\/p>\n\n\n\n<p>Cody the code snippet provided (by clicking on it) and simply add the code to all pages on your site. LinkedIn recommends placing  the tag near the closing body tag but I would recommend near the opening body tag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Installing the Insight Tag using Google Tag Manager (Insight Tag 2.0)<\/h3>\n\n\n\n<p>LinkedIn has recently added a new Custom Template tag that is expected to replace the legacy LinkedIn Insight Tag in GTM.<\/p>\n\n\n\n<p>The new tag is using LinkedIn&#8217;s modern JS snippet which supports both a site-wide pageview event and a specific conversion event (<a href=\"https:\/\/trackingchef.com\/blog\/why-all-tracking-pixels-are-essentially-the-same\/\" data-type=\"post\" data-id=\"4307\">as all other pixels already do<\/a>).<\/p>\n\n\n\n<p>Using this tag makes the implementation simpler.<\/p>\n\n\n\n<p>First, if you hadn&#8217;t already, add the new Custom Template tag to your container.<\/p>\n\n\n\n<p>Create a new tag (or edit your existing LinkedIn Insight tag) and select the tag type.<\/p>\n\n\n\n<p>Under Tag Configuration select \u201cDiscover more tag types in the Community Template Gallery\u201d<br>Search for &#8216;LinkedIn&#8217; and select the &#8216;LinkedIn Insight 2.0&#8217; tag by &#8216;linkedin&#8217;<br><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"612\" height=\"162\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-3.png\" alt=\"\" class=\"wp-image-5243\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-3.png 612w, https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-3-300x79.png 300w\" sizes=\"(max-width: 612px) 100vw, 612px\" \/><\/figure><\/div>\n\n\n<p><br>Grant all the required permissions and you&#8217;re set to go.<\/p>\n\n\n\n<p>Now you can add two values to the tag:<\/p>\n\n\n\n<p>Your LinkedIn Partner ID (PID) which is a sitewide value and the Conversion ID, which is relevant only for specific conversion actions<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"770\" height=\"200\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-4.png\" alt=\"\" class=\"wp-image-5245\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-4.png 770w, https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-4-300x78.png 300w, https:\/\/trackingchef.com\/wp-content\/uploads\/2022\/08\/image-4-768x199.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/figure><\/div>\n\n\n<p>Finally, add the Pageview trigger to the tag and you&#8217;re set to go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Installing the Insight Tag using Google Tag Manager (Legacy)<\/h3>\n\n\n\n<p>If you&#8217;re using Google Tag Manager (GTM), installing the Insight Tag is a breeze, thanks to the built-in tag.<\/p>\n\n\n\n<ol><li>Click on &#8216;I will use a tag manager&#8217; and copy your Partner ID (PID).<br><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"211\" class=\"wp-image-4347\" style=\"width: 600px\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-53.png\" alt=\"\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-53.png 781w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-53-300x81.png 300w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-53-768x207.png 768w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/li><li>Go to your GTM account and open the relevant container<\/li><li>Click \u201cAdd a new tag\u201d<\/li><li>Name the tag something memorable, e.g. LinkedIn Insight Tag<\/li><li>Under Tag Configuration select \u201cLinkedIn Insight\u201d<\/li><li>In the Insight Tag ID field, paste the PID you copied from LinkedIn<br><img loading=\"lazy\" decoding=\"async\" width=\"927\" height=\"238\" class=\"wp-image-4348\" style=\"width: 600px\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-52.png\" alt=\"\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-52.png 927w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-52-300x77.png 300w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-52-768x197.png 768w\" sizes=\"(max-width: 927px) 100vw, 927px\" \/><\/li><li>Under Triggering, choose a new trigger. The default trigger is \u201cAll Pages\u201d, which will load the Insight Tag on all website pages<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Validating your Insight Tag installation<\/h2>\n\n\n\n<p>After you&#8217;ve added the Insight Tag to your site, it&#8217;s recommended that you validate that it&#8217;s firing correctly.<\/p>\n\n\n\n<p>First, visit your site from several different devices or browsers.<\/p>\n\n\n\n<p>Then, visit the &#8216;Website tracking&#8217; page in your LikedIn Ads account (under Account Assets -&gt; Insight Tag).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"245\" src=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-54-1024x245.png\" alt=\"\" class=\"wp-image-4354\" srcset=\"https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-54-1024x245.png 1024w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-54-300x72.png 300w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-54-768x184.png 768w, https:\/\/trackingchef.com\/wp-content\/uploads\/2020\/05\/image-54.png 1364w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Checking for tagged domains in LinkedIn<\/figcaption><\/figure>\n\n\n\n<p>Your domain should appear several minutes after  you visited it. The &#8220;gtm-msr.appspot.com&#8221; domain is the Google Tag Manager domain used for Preview mode so just ignore it.<\/p>\n\n\n\n<p>If your domain won&#8217;t show up after an hour, double check your installation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post I\u2019ll show how to quickly and efficiently set up a new Insight Tag in LinkedIn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"_links":{"self":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4342"}],"collection":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/comments?post=4342"}],"version-history":[{"count":5,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4342\/revisions"}],"predecessor-version":[{"id":5248,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/posts\/4342\/revisions\/5248"}],"wp:attachment":[{"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/media?parent=4342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/categories?post=4342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trackingchef.com\/wp-json\/wp\/v2\/tags?post=4342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}