{"id":4335,"date":"2020-05-31T06:50:52","date_gmt":"2020-05-31T06:50:52","guid":{"rendered":"https:\/\/trackingchef.com\/?p=4335"},"modified":"2022-10-27T16:19:06","modified_gmt":"2022-10-27T13:19:06","slug":"planning-a-new-site-first-run-these-4-essential-google-analytics-reports","status":"publish","type":"post","link":"https:\/\/trackingchef.com\/google-analytics\/planning-a-new-site-first-run-these-4-essential-google-analytics-reports\/","title":{"rendered":"Planning a new site? First run these 4 essential Google Analytics reports"},"content":{"rendered":"\n
In today’s digital age a company\u2019s website serves a key element in its sales and marketing effort. Even if your business doesn\u2019t sell online or even collect leads, it is usually the first impression any potential client will get when looking up your brand.<\/p>\n\n\n\n
We can all agree that it needs to be updated regularly. More over, every so often it must be replaced by a new site with a modern design and technology.<\/p>\n\n\n\n
In the process of planning your site many decisions need to be made. Sometimes these tactical decisions like prioritizing one feature over another. Other times its strategic ones such as focusing on specific industry verticals.<\/p>\n\n\n\n
In this post I will offer some easy to produce reports and the key takeaways you can draw from them. This is in no way a closed list. I believe that the general approach should be that making these decisions has to be based on data.<\/p>\n\n\n\n