Article of: Elad Levy

Should I be using Google Tag Manager on my site?

Should I be using Google Tag Manager on my site?

At a recent webinar on Google Tag Manager (GTM), the host and I discussed which advertisers should be using GTM

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GTM Playground

GTM Playground

I've created an online "playground" for GTM novices to play with.

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Creating and installing a Facebook Pixel

Creating and installing a Facebook Pixel

In this post I’ll show how to quickly and efficiently set up a new pixel in Facebook.

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Easily creating Day/Hour heatmaps from Google Analytics in Data Studio

Easily creating Day/Hour heatmaps from Google Analytics in Data Studio

In this post I'd like to suggest a simpler alternative to this approach that uses Google Data Studio. This alternative

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Creating filters in Google Analytics

Creating filters in Google Analytics

In this post I will explain how to create filters with examples of common filters I use.

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Validating your Google Analytics installation

Validating your Google Analytics installation

After you’ve added the Google Analytics (GA) code to your site, it’s recommended that you validate that it’s firing correctly.

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Creating a Google Analytics account

Creating a Google Analytics account

In this post I'll show how to quickly and efficiently set up a new account in Google Analytics.

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Adding Google Tag Manager to your site

Adding Google Tag Manager to your site

There are multiple ways in which you can add the Google Tag Manager (GTM) code to your site.

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Finding your Google Tag Manager Container ID

Finding your Google Tag Manager Container ID

To properly install Google Tag Manager, in many cases you will be required to provide your Container ID.

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Adding Google Analytics to your site

Adding Google Analytics to your site

There are multiple ways in which you can add the Google Analytics (GA) tracking code to your site.

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